This year, for the first time High Motive became a principal partner for the Cardiff Blues. As part of our partnership agreement the High Motive logo is displayed on the Blues Home and European Shirt. In addition to our partnership we have started to run a community project in which we try to promote the Cardiff Blues in the local community. We do this by taking 500 supporters down to every match courtesy of the Cardiff Blues. So far the project has been a complete success. We have delivered 3 games that have been greatly enjoyed by all who came as our guests.
Friday August 31 Blues V Leinster
For this Game the tickets were divided between children from Beddau RFC and Pontyclyn RFC
Friday 21 September Blues v Munster
For this game the tickets were divided between children from Aberdare RFC and Pentyrch RFC
Friday 28 September Blues v Cheetahs
For this Game we took the opportunity to try to promote women’s rugby throughout south wales so we divided the tickets between the following women’s teams:
Llandaf, Cilfynydd, Sengenydd, Pontyclun, Gilfach, Witchurch and Nelson.
Going forward, the next game at home is the blues first European fixture, where we are hoping to reward the young players who have been selected to play for their local district sides.